Jetem Taxi app design

A new ride-hailing service, Jetem, is preparing to launch in Almaty, Kazakhstan. We designed the app:

Jetem Taxi app design

The interface feels familiar to anyone who has ordered a taxi hundreds of times through other services:

However, Jetem’s distinctive features are immediately visible:

Instead of choosing a fare at the bottom, there is a banner with key benefits
Instead of choosing a fare at the bottom, there is a banner with key benefits
Tabs at the top let you learn about the drivers, coverage, and various terms
Tabs at the top let you learn about the drivers, coverage, and various terms
Every car is a black Hongqi E-QM5, so its known before the driver is found
Every car is a black Hongqi E-QM5, so its known before the driver is found

You can expand the benefits banner and browse through it.

When setting locations on the map, the zoom controls are at the bottom so the app is comfortable to use one-handed. While you move the map, the interface gets out of the way so nothing obstructs it.

As long as a ride can still be cancelled for free, the app says so clearly — passengers do not have to guess or worry:

We designed the entire ride flow, from ordering and waiting to the final rating:

While a driver is being searched for, the passenger is entertained with beautiful patterns:

We accounted for cases ranging from “pick up flowers on the way” to “the destination changed during the ride, so did the fare, but now there is not enough money on the card and something needs to be done”:

In total, we designed around a hundred different screens for ride-related scenarios. The client is designing secondary screens like settings, account management, and “About the app” independently.

Come to us for app design with complicated scenarios that are invisible from the outside — and should remain invisible to the user. We will untangle them, systematise them, and describe them in a way that makes development straightforward.



Ilya Birman
Art director and designer