Francesco Franchi on form and substance

Francesco Franchi, in Designing News:

It is therefore necessary to rediscover graphics and typography as keys to journalistic expression. Not just as embellishment or aesthetics, reflecting the old Aristotelian view of form and substance as separate and opposed, but as a way of making form itself into substance. The distinction between form and content is therefore fictitious, and exists only when it refers to a division of tasks and competences (hence the need for effective forms of communication within editorial offices).