Unit share not important

Oleg Andreev explains why unit share is not that imporant:

Units do not tell you much. There are very different categories of products and prices hidden behind the units. A person who buys a $50 phone does not usually consider buying an iPhone for $500. Or he may consider buying an iPhone instead of buying a cheap phone, handheld game console, wristwatch, a calculator and a flight to visit parents.

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