We need people to invent their own stuff

While everyone quotes Cook’s toaster and fridge phrase from the latest earnings call, I think the most important is this:

The key thing is, it’s important that Apple not become the developer of the world. We need people to invent their own stuff.

I want that, too. Today Apple is the only company in the world that does in consumer electronics stuff that matters. Even if you like Apple (as I do), it’s a reason to be worried, not to be happy.

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 20   2012   Apple