John Gruber compares iPhone and Apple Watch introductions

John Gruber compares iPhone and Apple Watch introductions in Episode 14 of Electric Shadow podcast (starting at around 1h 24m mark):

I think that the best was the 2007 Macworld expo keynote introducing the iPhone. Let’s see where they go with the watch, but I think even in the most optimistic scenario the watch doesn’t change everything the way the iPhone did.

The iPhone was pulled out of thin air. I think to this day — now we are 7,5 years after that — it was absolutely five years ahead of its time, maybe more. I think maybe if Apple had never released it, the phones we would have been using in 2012, five years later still wouldn’t have been like that. It was impossible. It really is just what it seemed like.

I don’t think they needed a good event, I think they could have had a shitty event to announce it, and if they released the exact same phone seven months later, it would have been fine. It would eventually, with the years, work out.

The advantage of having a perfect event to announce it though was that for the people who opened their minds and just paid attention to it, it gave us a head start as to just what it was that we’ve seen. Half of the people who were paying attention came out that event understanding: Wow. This is amazing. The entire tech world has just changed. And then the other half were, like, this is ridiculous, the thing doesn’t even have a keyboard, no one’s gonna buy it. But if you paid attention, the fact that the event was so perfect, it gave you the context to understand something without ever actually even getting to use the device.


 13   2014   Apple Watch   Gruber   iPhone   quotes

Gruber and Siegler in The Talk Show #4

In The Talk Show #4 John Gruber is joined by MG Siegler. What a company! It was recorded before WWDC, and they were discussing all sorts of rumors, it was quite entertaining.

Then there was an interesting take on why one should care even about the small details which “regular” people won’t notice. Gruber (48:46...):

Maybe people don’t buy Newsweek and think, my god this thing is very finely printed. You may not think it, but you notice it. And that’s just like the way Apple stuff is all the way. Where people don’t buy, well, normal people don’t buy the iPhone and think about how nice the seams are between the steel antenna and the glass in front. You may not think about it, but you appreciate it.

But the most amusing part was on Google. Staring with Apple’s move to in-house maps and a pathetic Google’s pre-WWDC event (56:54...) and ending with an analogy with Microsoft (1:21:20...). Gruber:

Google is to me the new Microsoft, where they are the ones sticking their fingers in everybody else’s pies, and not making any friends, and spoiling the friends that they had... How far this industry can go in five years: when the iPhone was introduced there’s Eric Smidt invited up on stage backslapping with Steve Jobs talking about what great almost sibling companies Google and Apple are... And now look where they are. The way I see it is, Google’s really made enemies of everybody...


And it’s one of those things like we were talking about earlier, where, you know, you talk to them, and they don’t seem to be aware of this. Even though it’s not like a big secret, and anyone can see it...


It does seem like they are oblivious about it, and that’s to me is a difference from when Microsoft was the enemy of everybody in the Walley, is that Microsoft seemed very self-aware of their role... But Google seems to think that they are still everybody’s friend and everybody else kind of hates them.

 39   2012   Apple   Gruber   quotes

Apple’s last day

Apple’s been growing like crazy for many years. “Analysts” have been predicting Apple’s rapid decline for many years. Now that Apple has once again shown unbelievable quarterly results, some are still very pessimistic about them (one, two).

I guess, if you report each day if it was Apple’s last, someday you’ll be right.

 16   2012   Apple   Gruber

Trollem Ipsum

Trollem Ipsum is fun. Here’s what a typical confident Android troll says:

Fanboi, besides Apple copied Android’s notifications, above all marketing as a result cult of Steve then it didn’t even have copy and paste. Hypnotised in order that you suck, however toys apparently you’d buy shit if Apple sold it, eventually Apple copied LG when fanboi. Overpriced therefore professional fanboy such a it’s open. Death-grip for example ass-kissing, this is why fanboy, due to Gruber.

And Gruber responds:

Profit not marketshare apparently get your popcorn, thus sure.

Not far from true.

 27   2012   fun   Gruber

When people get a Mac

There are many explanations to the fact that some prefer Mac to Windows. They suffer religious fanaticism. They worship Steve Jobs. They want to impress others with an expensive gadget. After all, no one argues the power of Apple’s marketing.

But the idea that Macs are of higher quality and reliability seems unfounded. Obviously this can’t be true. Those who choose Macs are fooled. Marketers make naïve people buy expensive things with fictional advantages. The members of the Mac sect aren’t intelligent enough to understand that Mac is just a dummy in a sweet box.

In the last couple of years five or six of my anti-Apple friends who loved to make fun of Macs, switched. Quickly their homes became full with Apple gadgets. And now they help their relatives and friends switch too. It’s pain to see how people become dumb and unreasonable. It’s pain to see how they lose their ability to confront the Apple Church evangelism. It’s pain to see them outsmarted and robbed by selfish “entrepreneurs” from Cupertino.

Once we were discussing Macs and fanboys with Evgeny Stepanischev, and he said: “When I used Windows I thought you were a fan, but I no longer think so”. Not long ago John Gruber gave a definition of fanboy: “Someone who began using Apple products before you did”. These are striking examples of previously normal people losing control of their action and mind. How to make these people regain reason and common sense? How to escape the terrible crisis?

 8   2011   Gruber   life   Mac

Tech specs as a measure of ineffectiveness

John Gruber on irrelevance of tech specs today:

Spec-based reviews of computers and gadgets are inherently flawed, a relic of an era that’s already gone. Movie reviews are about what the movie is like to watch. Is it enjoyable, is it entertaining, does it look and sound good? Imagine a movie review based on specs, where you gave points for how long it was, whether the photography is in focus, deduct points for continuity errors in the story, and then out comes a number like “7,5 / 10”, with little to no mention about, you know, whether the movie was effective as a piece of art.

High tech specs sometimes say just how bad a device is.

CPU clock speed and amount of RAM is a measure of device’s ineffectiveness. Just think about a 350 hp car that gets to 60 mph in 30 seconds. Something is obviously wrong with it.

If some device has too much memory or too fast processor, two things follow: 1) it costs more than it could have, since you pay for unnecessary hardware; 2) the battery life is worse than it could have been, since all this hardware consumes power.

A company should tell us how awesome and amazing “as a piece of art” their new device is, and then add, just for the geeks, that it has just a single-core 500-MHz processor and 128 MB of RAM. Wow, such a cool device with specs this low? That might be interesting.

 37   2011   Gruber   technology